Documenting the ‘Day in the Life of a Doctor’: MACKAY NG GyneHealth
In the medical and healthcare industry, your visual branding has a very difficult job to do. It needs to command absolute, clinical authority, while simultaneously radiating warmth, compassion, and approachability.
When a patient is looking for a fertility specialist or an obstetrician, they aren't just looking for credentials—they are looking for a team they can trust with their life and their future family.
Recently, the Life Portraits team packed our bags and traveled to Mackay, Queensland, to partner with the incredible team at NG GyneHealth, one of the state’s most successful fertility, obstetrics, and gynaecology clinics.
Led by Dr. Naguesh Gaunekar and Dr. Sally Rodrigues, they needed a comprehensive visual asset library to elevate their marketing, update their website, and showcase their state-of-the-art care. But coordinating multiple photographers for different needs—clinical, lifestyle, headshots, and personal branding—is a logistical nightmare for a busy medical practice.
That is where our "One Creative Partner" approach comes in. Here is how we documented an entire medical brand from the operating theatre to the consultation room, all in one seamless, highly strategic day.
1. The Operating Theatre: Documenting the Miracle of Birth
Medical photography requires a highly specific skill set. You have to understand hospital protocols, maintain sterile boundaries, and move quietly in high-stakes environments—all while anticipating the shot.
We were incredibly privileged to join Dr. Naguesh in the hospital to document a live C-section with the patience’s consent. Capturing these moments respectfully for marketing and educational purposes proves a clinic's capability and expertise in a way that words simply cannot. It shows real care, real precision, and the profound impact of what they do every single day - imagery to be used as a specialist in the fertility health space.
2. The Thought Leader: Speaker Profiles & Personal Branding
Beyond the clinic, Dr. Naguesh Gaunekar and Dr. Sally Rodrigues are highly respected voices in his field, regularly speaking at medical conferences and events. An industry-leading speaker needs imagery that matches their expertise.
We carved out time during our shoot to expertly direct high-end, authoritative branding portraits specifically for their speaking engagements and PR features. These aren't standard hospital ID badge photos; they are dynamic, executive portraits designed to build instant trust and visual authority on a global stage. We did some solo images featuring their involvement with Mater Hospital as well as some in the clinic with the team and in their office.
3. The Clinic Experience: Lifestyle & Marketing Imagery
Walking into a fertility or obstetrics clinic can be an overwhelming experience for new patients. NG GyneHealth prides itself on compassionate, individualised care in a supportive setting, and their website imagery needed to reflect that exact feeling.
We directed authentic, high-energy lifestyle imagery featuring the staff interacting, patient consultations, and the welcoming environment of the clinic itself. This scroll-stopping content is vital for social media and website builds because it allows a patient to "experience" the warmth of the clinic before they even pick up the phone to book an appointment.
4. The Team: Cohesive Branding & Headshots
A brand is only as strong as the people behind it. To tie the entire visual library together, we captured clean, cohesive, and professional headshots of the entire NG GyneHealth team. From the specialist doctors to the welcoming reception staff, ensuring everyone has a polished, unified look builds incredible trust and brand consistency across the board.
The "One Photographer" Advantage
For medical and health practices, childcare centres, and corporate brands, time is quite literally money.
By acting as your single creative director for the entire day, we eliminate the stress of disjointed marketing. We ensure that the lighting, the aesthetic, and the brand message remain perfectly consistent whether we are shooting a high-pressure surgical procedure, a sleek speaker profile, or an engaging social media campaign.
The result for NG GyneHealth? A massive, premium visual asset library ready to deploy across their new website, advertising campaigns, and speaking engagements for the next year—all captured in one expertly directed trip to Mackay.
Does your medical practice or business need a complete visual overhaul? Stop the social media scramble and let us build your visual authority. We travel across Australia to provide stress-free, full-service commercial shoots for ambitious brands.
When PR Calls: Capturing Press-Ready Branding Imagery in 30 Minutes for Mimi Haircare
There is nothing quite like the adrenaline rush of a massive business milestone.
Recently, we had the absolute pleasure of working with the incredible Emma MacKenzie, the powerhouse founder behind Mimi Haircare for Kids. Emma’s story is nothing short of inspiring: transitioning from a stay-at-home mum to completely disrupting the $1.27 billion Australian haircare market. Her plant-based, gentle, and fun kids' haircare line was gearing up for a massive national launch on the shelves of Coles supermarkets.
When major PR opportunities like this knock on your door, national publications don’t just want your story—they need high-resolution, professional, and engaging imagery to run alongside it. And they usually need it yesterday.
That is exactly where Life Portraits steps in.
Emma’s Website - Mini Haircare.
The Brief: High-Impact Lifestyle Imagery with a Fast Turnaround
In the fast-paced world of retail and PR, timelines are tight. Emma needed fresh, authoritative, yet approachable founder imagery that captured her essence as a successful "mumpreneur" and the vibrant, playful nature of the Mimi brand in front of Coles, to celebrate the launch of her products in the store.
The catch? We needed to execute this onsite, in just 30 minutes, and have the final gallery fully edited, polished, and ready for national publishing within a few days.
The Execution: 30 Minutes on the Clock
As commercial and branding photographers, we know that business owners don't have hours to spare—especially when they are busy launching into one of Australia's biggest supermarket chains!
Our goal was to make this as seamless and stress-free for Emma as possible. We arrived onsite, instantly assessed the best natural light, angles to show off the store, but no additional people (nice and early start before the rush), set up our professional onsite studio lighting to ensure a high-end editorial feel, and founder, Emily, got straight to work.
Because we expertly direct our clients through every single pose and movement, Emma didn't have to overthink a thing. We captured a versatile mix of:
Polished Headshots: Perfect for formal press releases and executive bios.
Product Integration Shots: Highlighting the bright, iconic Mimi Haircare bottles in an authentic way alongside her kids smiling in their school uniforms. Her standing in the isle with in on the shelves.
Lifestyle & Movement Imagery: Capturing Emma and the kids walking out of the store happy about their purchase.
In just half an hour, we wrapped the shoot, leaving Emma to get back to running her empire.
Retail Beauty Article - Featuring Emma launching her product into Coles.
The Result: From the Studio to National News
We delivered the fully edited, high-resolution gallery well within the week, ensuring Emma's PR team had exactly what they needed to secure top-tier press.
Seeing our imagery hit the digital press was incredible! The photos were beautifully featured across major national media, including:
7News:"From stay-at-home mum to supermarket shelves: meet the founder behind Australia’s fastest-growing kids’ haircare brand"
Retail Beauty:"Aussie mum disrupts $1.27B haircare market as Mimi launches nationally in Coles"
When you read these articles, the imagery does exactly what it is supposed to do: it stops the scroll, builds immediate trust, and puts a confident, relatable face to a booming national brand.
7 News article of Emma featuring Life Portraits Imagery.
Why Your Business Needs a PR and marketing Image Library
Emma’s success with Mimi Haircare is the perfect example of why having a modern, updated library of professional branding imagery is non-negotiable.
When 7News or industry publications reach out to feature your business, you cannot send them a blurry iPhone selfie or a corporate headshot from five years ago. You need premium, storytelling visuals that reflect the current success and quality of your brand.
Whether you need a massive content overhaul or a fast-turnaround, 30-minute PR shoot to meet a publishing deadline, we know how to deliver commercial imagery that makes an impact.
Emma’s Kids showing off their smiles for the shot.
Are you pitching to media, launching a new product, or stepping into a new era of business?
Don't wait until the journalists ask for photos. Let’s build your commercial image library today.
Evolving a Brand Over 5 Years: Creative Concept BRANDING Photography with Pearly Sprinkles form Zumbos just desserts
When your brand is built on sugar, vibrant colors, and unapologetic creativity, a boring, stiff corporate headshot simply won’t cut it. Your visual identity needs to be as sweet, loud, and irresistible as the art you create.
For the past five years, Life Portraits has had the absolute privilege of being the official branding photography team for the incredible Pearly Sprinkles.
You might first recognize her as the wildly talented dessert queen from the hit TV show Zumbo’s Just Desserts. But over the last half-decade, we’ve watched (and documented!) her evolve into so much more: a mixed-media artist, illustrator, author, and a passionate advocate for breaking down mental health stigmas... deliciously!
The Brief: Documenting the "Neurodivergent Unicorn"
When Pearly first stepped in front of our lenses, the vision was clear: we needed to capture the chaotic, colorful, and joyful energy of her brand. Pearly describes herself as an "overly-loud, anxious, neurodivergent unicorn," and her brand photography needed to reflect exactly that.
Over the course of 5 years and multiple creative shoots, we have completely thrown the traditional "business photoshoot" rulebook out the window.
A 5-Year Visual Evolution
This is the true power of finding a commercial photographer who gets you.
Over five years, a business—and the founder behind it—changes drastically. Not only did we document Pearly's professional pivot from making cakes to launching her incredible debut book, Emotional Support Cookie, and her fondant affirmation card decks, but we also captured her most beautiful personal milestones.
Because personal branding is so deeply tied to the woman behind the business, we documented Pearly's journey into motherhood through a stunning, creative milk bath series. Capturing her pre-pregnancy, glowing during her pregnancy, and radiantly post-partum with her newborn allowed us to show the beautiful, raw evolution of the artist alongside her brand.
More Than Just Photography: A Creative Friendship
When you build a 5-year visual partnership with a client, the relationship goes far beyond simply showing up with a camera. It becomes a true, collaborative friendship.
Pearly recently launched her new website, and we were absolutely blown away and humbled to see that she dedicated an entire gallery page to our work together, writing the below.
Seeing our vibrant imagery—from the pink swimsuit and fairy floss era to the black-balloon cake smash—displayed so beautifully on her site is exactly why we do what we do. It proves that when you fully trust your photographer to execute a wild, out-of-the-box vision, you create visual magic that lasts for years.
Behind the scenes with Pearly and I on a creative branding photoshoot before Zumbos Just Desserts.
“One of my greatest collabative and creative achievements are the many times I have worked with Life Portraits Photography. Emily, you continue to amaze me as a professional, a creative and a friend”
Bringing the Creative Concept to Life
Creative concept photography is our absolute jam. For Pearly, we didn't just want her standing in a kitchen; we wanted to build a visual world around her art.
Throughout our shoots, we heavily utilised:
Bold, contrasting studio backdrops to make her colorful hair, outfits, and fondant creations pop.
Dynamic, unapologetic posing that perfectly reflects her quirky, lovable, and highly energetic personality.
Expert lighting to ensure the textures of her sugar art looked high-end, professional, and ready for publication.
By expertly directing her through every movement, we ensured she looked confident, powerful, and completely in her element as a creative founder.
Pearly’s about section on her website featuring our feature image.
Why You Need a Long-Term Visual Partner
Pearly’s success is the perfect example of why treating your branding photography as a long-term investment pays off.
Your business is going to grow, pivot, and launch new things. Having a trusted photography team who understands your brand’s DNA means that every time you launch a new product, write a book, or rebrand, your visual marketing is guaranteed to hit the mark effortlessly.
Are you a creative founder ready to build a visual world that actually looks and feels like you? Stop settling for standard headshots.
15 Years, 1,000+ Stories: How Expert Direction Transforms Brand Imagery
Why Your Brand Needs a Director, Not Just a Photographer
From Vision to Reality: How We Handle the Heavy Lifting of Your Brand Shoot
Most business owners have a vision, but the logistics of a commercial or lifestyle photoshoot can be overwhelming. Finding the location, managing the schedule, and worrying about every tiny detail often distracts you from actually enjoying the experience.
More Than a Photographer—A Strategic Partner
With 15 years behind the lens, I know that a successful shoot is won in the preparation. As your Confidence Partner, I take on the role of "Director" to handle the heavy lifting, from sourcing locations to organising the flow of the day. This allows you to stay in your zone of genius while I bring your brand’s story to life.
Case Study: Do1More Fitness Wear E-Commerce Branding Session
We recently were commissioned by founder Courtney Barton from Do1More to create a content library of their products that commands attention. Here is what she had to say about the Life Portraits experience:
"Em and the Life Portraits Team have taken care of photography for us for years. Her seamless planning for shoots is next level. Em organises the shoot location for us and does all the heavy lifting with the organisation of the day. On the day, Em keeps a close eye on our models to make sure that our vision comes to life... Em sweats the small stuff, and that matters in a photographer, because the small details matter when you are selling a product online." — Courtney Barton, Do1More Founder
““Em and the Life Portraits Team have taken care of photography for us for years. Her seamless planning for shoots is next level. Em organises the shoot location for us and does all the heavy lifting with the organisation of the day. On the day, Em keeps a close eye on our models to make sure that our vision comes to life... Em sweats the small stuff, and that matters in a photographer, because the small details matter when you are selling a product online.” ”
Ready to Accelerate Your Content?
If you’re ready to stop wondering if your brand looks the part and start commanding the room, it’s time for a professional strategy. Whether you need a signature Branding or Lifestyle Photoshoot or a Monthly Content Accelerator to keep your marketing fresh year-round, we are here to help you awaken the version of your brand that knows it is beautiful.
Based in Brisbane Australia, but photographing Australia wide, we would love to hear from you on your branding needs. CONTACT US to register your interest.
Stop the Social Media Scramble with a photo & video subscription: How Obsessed Gymwear Fueled Their Marketing with our Content Accelerator
With the continual demand for fresh, engaging content on Instagram, TikTok, and e-commerce websites, business owners are exhausted. Trying to run a successful brand while constantly worrying about shooting Reels or updating your product imagery is a fast track to burnout.
You need a massive library of high-quality assets, and you need it fast. That’s exactly why we created The Content Accelerator. Designed to document the authentic life of your brand, the Content Accelerator provides you with a comprehensive library of professional storytelling imagery and RAW video assets in a single, strategic session. Recently, we took fitness clothing brand Obsessed Gymwear through the process to level up their website and social campaigns.
“We loved working with Em and the Life Portraits team in our recent photoshoot. Em made the process super fun and did an amazing job of turning our vision into reality. The images turned out absolutely stunning. Definitely recommend working with LP. We look forward to working with them in the future.”
The Package: The Immersion (Half-Day) Accelerator
Obsessed Gymwear booked our Immersion Package, a 4-hour strategic half-day designed specifically to generate a substantial library of assets for several months of marketing.
Before we even picked up a camera, we started with a Brand Blueprint Session. We collaborated closely with their team to understand their brand identity, target audience, and current promotional objectives. This ensured every single shot and video clip served a direct business purpose.
During the 4-hour studio session, we moved fast. We captured:
High-Resolution Photography: Clean, dynamic, and expertly lit imagery for their e-commerce website, product listings, and promotional campaigns.
RAW Video Footage Assets: High-quality, aesthetic B-roll footage ready to be instantly repurposed into Reels and TikToks with trending audio.
By combining photo and video into one seamless production, Obsessed Gymwear walked away with the visual authority to fuel their marketing for months.
Why Invest in the Content Accelerator?
Random, sporadic photoshoots leave your marketing looking disjointed. The Content Accelerator solves your content problems permanently.
Strategic Direction: We don't just guess what your content should be. Included in our Half-Day and Full-Day packages is a pre-shoot Brand Blueprint Session to map out your content pillars and ensure maximum ROI.
High-Volume Delivery: You don't just get a few nice photos. You receive a quick-access gallery of imagery ready for immediate deployment, plus a massive folder of dynamic RAW video assets.
Subscribe & Save: Want to move from a one-off shoot to a consistent visual presence? You can choose any Content Accelerator package as a Creative Retainer. Book 3 months and save 10%, or book 12 months and save up to 20%!
Stop stressing over what to post. Start directing your brand.
Whether you need a quick aesthetic refresh with our 1-hour Momentum package, or a strategic half-day like Obsessed Gymwear, we have a production tier built for your exact goals.
Launching a Podcast? Why You Need Main Character Energy for Your Marketing Imagery - Featuring the EmpowHer Podcast
Launching a new podcast is a massive business milestone. You spend months mapping out the episodes, investing in the right audio gear, and defining exactly who you are speaking to. But when it comes time to hit "Publish" on Spotify and Apple Podcasts, what is the first thing your audience sees?
Your podcast cover art and your promotional imagery.
If your marketing collateral doesn’t immediately radiate authority, energy, and connection, you will lose listeners before they even hit play.
Recently, we had the powerhouse coaching duo Bec and Loz step into the Life Portraits studio to shoot the official marketing imagery for their highly anticipated new show: The EmpowHer Podcast.
The Brief: Creative, Vibrant, and Unapologetically Confident
Bec and Loz are not your average coaches. They are on a mission to help high-achieving women reach their full potential, both mentally and physically.
Bec brings absolute authority to the realm of female health and fitness. As a former IFBB bikini champion, she knows exactly what it takes to build discipline, strength, and a healthier lifestyle.
Loz, the show’s dedicated confidence coach, specializes in helping driven, high-achieving women discover their true selves and recognize their intrinsic worth.
Together, their dynamic is magnetic. Their brief to us was simple but crucial: they needed creative, vibrant, and professional content to use across their podcast marketing and social media to maximize their launch reach. A stiff, corporate headshot of the two of them standing in front of a white wall simply wasn't going to cut it.
The Studio Experience: All Work, All Play
When you are a co-hosting duo, your imagery needs to capture your individual expertise and the unique chemistry you share when the mics are hot.
During their studio session, we stepped in as their official hype squad and creative directors. We didn't just tell them to "smile for the camera"; we expertly directed their posing, set up dynamic, high-end studio lighting, and kept the energy levels through the roof.
We made sure to capture a versatile content library for their launch, including:
The Hero Shots: Striking, high-contrast imagery designed perfectly for podcast cover art and Spotify thumbnails.
The Solo Authority: Individual branding portraits highlighting Bec’s fitness expertise and Loz’s approachable, confident coaching vibe.
The 'Behind the Mic' Energy: Fun, candid-style shots that capture the exact energy listeners can expect when they tune in.
Why Podcast Hosts Need a Dedicated Branding Shoot
In a sea of millions of podcasts, your visual branding is what makes a scroller stop and say, "I need to hear what these women have to say."
Whether you need bold imagery to launch a brand new show, or you are looking to rebrand an existing podcast to attract higher-tier guests and sponsorships, your visuals need to match the quality of your audio.
At Life Portraits, we do all the heavy lifting. We handle the creative direction, the lighting, and the posing, so you and your co-host can just show up, step into your CEO energy, and walk away with a premium gallery of marketing collateral.
Are you a coach or creative launching your next big project?
Building Trust Through the Lens: Personal Branding for Health & Nutrition Coach Emily Hearn
When you are a health, fitness, or nutrition coach, your business is deeply personal. You are asking clients to trust you with their bodies, their habits, and their vulnerabilities.
Before a potential client ever books a consultation or downloads your program, they look at your website and social media to answer one subconscious question: "Can I trust this person?" If your marketing imagery consists of stiff, outdated corporate headshots or low-quality iPhone selfies, you are making it harder for your ideal clients to connect with you. You need visuals that radiate both professional authority and approachable warmth.
No one understands this better than the incredible Emily Hearn, a prolific Health and Nutrition Coach and one of our long-term Life Portraits clients!
The Power of a Long-Term Visual Partnership
At Life Portraits, we specialise in the health, fitness, and wellness industries. We know that as a coach, your business doesn't stay stagnant—it evolves. You launch new coaching programs, you write e-books, you start podcasts, and your messaging refines over time.
That is exactly why we love building long-term relationships with our clients. We have had the absolute privilege of working with Emily Hearn across multiple shoots over the years. Because we have built that creative trust, she never has to start from scratch when she steps into the studio. We already know her best angles, her brand's aesthetic, and her core messaging.
For her latest personal branding session, the goal was to capture the next elevated era of her coaching business: refined, deeply knowledgeable, yet incredibly welcoming.
3 Things Every Health & Wellness Brand Shoot Needs
When we conceptualize a shoot for a health and nutrition specialist like Emily, we don't just take pretty photos. We strategically build a versatile content library.
If you are a wellness professional planning your next shoot, here are three essential visual pillars you need to capture:
1. The "Consultation" Vibe (Lifestyle Imagery) Your clients need to visualize what it feels like to work with you. We expertly direct our coaches through mock-consultation setups—laughing with a coffee cup, writing in a journal, or working on a laptop. This breaks down the clinical barrier and makes you look highly approachable.
2. The "Elements of the Trade" (Dynamic Props) We always encourage our wellness clients to bring props that tell their story. For Emily, this meant incorporating fresh, vibrant foods, recipe books, and her coaching tools. These detailed shots are perfect for website banners, Instagram carousels, and blog graphics.
3. The Authority Headshot Forget the grey backdrop and the crossed arms. A modern authority headshot uses beautiful, natural-looking light and relaxed posing to establish you as the premium expert in your specific fitness or nutrition niche.
Expert Direction for Even the most Camera-Shy Coach
Most health professionals feel completely confident in a gym or a clinic, but freeze the second a professional camera is pointed at them. This is completely normal.
Our job as your Confidence Partner and Director is to handle the heavy lifting. During Emily’s shoot, we managed the lighting, the studio sets, and the posing direction so she could simply step into her CEO energy and enjoy the process. When you feel relaxed and hyped up behind the scenes, it immediately translates into authentic, powerful imagery on screen.
Ready to Elevate Your Wellness Brand?
Your expertise deserves to be seen. If you are a PT, nutritionist, or wellness coach relying on disjointed iPhone photos, it is time to build a visual world that actually reflects the premium quality of your coaching.
Whether you need a full rebrand or a massive content library to fuel your social media for months, we are your strategic partners.
“Coached By Emily was going through a complete restructure of the business and as a result, we needed an entire website refresh as we were going in a slightly different direction.
I’ve worked with Life Portraits in my business projects for over 3 years now and I will never work with any other photography company. They actually did my commercial shoot for the first relaunch of my website and now for my second. The quality of their work is absolutely IMPECCABLE and I cannot recommend them higher.
Life Portraits isn’t just a photography company... they’re so so so much more than that. They EMPOWER every single individual that engages in their services no matter what they’re wanting and allow them to express exactly what they’re trying to through a lense. They allow us to have a voice and share a story or purpose through imagery and for that I am forever grateful!””
Health & Wellness Professionals Social Content: Capturing them doing what they love!
Health & Wellness Professionals Social Content: Capturing them doing what they love!
We love working with health and wellbeing professionals, whether that be in the fitness and health space, nutritionists, yoga and meditation, councillors, health coaches…. HEALTH is one of our core values, which is why we understand our clients so well and can document their needs so accurately.
We recently worked with Jane from Haven Yoga & Meditation at her studio to capture her in action, as well as some services they offer, the atmosphere of the yoga studio and some commercial portraits. This variety of imagery was achieved in an hour and is great content for social, website and marketing/advertising.
Interested in your own session with us? Email us to get in touch. See some of the great results we achieved below and a lovely quote from Jane herself. We are very grateful to work with professionals that love what they do and are passionate about helping others!
“Emily was amazing to work with, she was fast, excited about what she does, encouraged and oh so talented. In one hour I have a set of photos for my yoga studio that I can use for months. Thank you so much”
Brisbane Commercial & Corporate Photography | Business Branding | Lifestyle Photography
Selling the Sweat: Behind the Scenes of a High-Energy e-commerce Activewear Shoot with Strength Sanctuary gym
COME BEHIND THE SCENES WITH FOUNDER, EMILY, ON A LIFESTYLE PRODUCT PHOTOSHOOT WORKING WITH THE TEAM AT STRENGTH SANCTUARY FOR THE LAUNCH OF SANC WEAR, THEIR NEW FITNESS CLOTHING RANGE.
Selling fitness apparel online is a fiercely competitive game. When your customers are scrolling Instagram or browsing your website, they can’t feel the buttery-soft fabric, they can’t check the compression, and they definitely can’t test if the leggings are actually squat-proof.
The only thing doing the heavy lifting for your sales? Your visual marketing.
If your product imagery consists of stiff, lifeless mannequins or awkward, uninspired posing, your ideal customers are going to scroll right past. To sell activewear, you have to sell the lifestyle, the movement, and the energy behind the brand.
That is exactly what we set out to do when the incredible team at Strength Sanctuary brought Life Portraits on board to shoot their latest fitness clothing range.
BRIEF: Strength Sanctuary wanted to capture their new fitness range for their gym, Sanc Wear, as a clothing range this is fun, edgy, you can wear as everyday clothing as well as at the gym. They wanted to capture the full colour range and details of the products across a range of models, male and female.
PHOTOSHOOT: We created a huge variety of imagery over a 2 hour period, capturing each coloured piece as a stand alone in many different poses as well as some more creative looks with lighting and cars, and in the gym. Watch our behind the scenes video below.
The Result: A Scroll-Stopping Content Library
Strength Sanctuary walked away with a comprehensive, premium gallery of commercial imagery ready for immediate deployment across their website, email marketing, and social media campaigns.
When you invest in expert direction, your activewear stops looking like just another piece of clothing and starts looking like a premium, must-have lifestyle.
“Emily was great, she made everyone feel so natural and calm” - Oran - Owner
Creative Personal Branding & Commercial Imagery Inspiration: Brisbane Health & Fitness Photography
Need Some Inspiration for Creative Personal Branding Imagery on Location?
PROFESSIONAL & HIGH QUALITY PERSONAL BRANDING IMAGERY THAT REFLECTS THE CHARACTER OF YOUR BUSINESS, YOURSELF &/OR YOUR EMPLOYEES IS CRITICAL IN TODAY’S WORLD. AT LIFE PORTRAITS, WE WORK WITH YOU TO CAPTURE IMPACTFUL & EMOTIVE IMAGERY THAT EMBODIES YOU AND YOUR BRAND AND ATTRACTS YOUR IDEAL CLIENT!
Life Portraits have been catering to business owners, health professionals, personal trainers, business coaches, entrepreneurs and more by booking luxury homes and studio’s in order to create beautiful, sleek, unique and impactful personal branding imagery that speaks to their audience.
We have worked with businesses, CEO’s, Executives and Entrepreneurs across Australia and LOVE creating impactful imagery for brands that align with their values and vision.
We want to give you an insight into some branding photoshoots on location and what other businesses are creating for their content. We have some examples below councillors, nutritionists, personal trainers, coaches and more creating unique imagery for their brands. These ladies have captured a variety of imagery for their social media, print material and websites to speak to their intended audience. Life Portraits plan the photoshoot with you prior to your session, the look and feel we want to achieve, what outfits with what locations and help you with posing and guidance. Check out some of the results below!
Our location days with high resolution commercial imagery licenced for web, social and print use are priced as below:
30 min express, 5 images, $350
1 hour, 10 images $600
1-2 hours, 15 images $820
Kymoo Sports: Brightening the Lives of Real Women: Brisbane Fitness & Personal Branding Imagery
I recently had the opportunity of working with the beautiful Suzi from the Middle East, on her active wear brand Kymoo Sport. Kymoo Sport is the UAE's first body positive and body inclusive active wear brand designed for those who dare to stand out! We created a vibrant array of images for her new campaign as well as new content for her social media and website.
When working commercially for a clothing brand, I like to get to know the look, feel and personality of the person that would be wearing the clothing. Suzi's brand was bright, open, fun and screamed energy which is what I wanted to channel in her images.
We used some beautiful nature backdrops throughout Brisbane to create the perfect backdrop for the clothing to shine. I got to work with some beautiful, down to earth women on the campaign and together we created a beautiful set of images.
See a preview of some of the images below and more of the brand here: www.kymoosport.com
Celebrating International Women's Day with our Clients: Brisbane Fitness, Health, Boudoir & Personal Branding
Today we celebrate and support the achievements, success, motherhood, goals, inspiration, beauty and integrity of our fellow beautiful women, with International Women’s Day.
As a woman who works with women regularly in my role as a portrait and commercial photographer I want to share with you some (I wish I could put EVERYONE on here) of the beautiful people I have come across and their stories. I love to shout about the successes of other women and them reaching their goals, women being amazing mothers, women smashing their careers and supporting other women…..
Today, reach out to your closest women and share your gratitude for them and show your support to their journey. Today, I celebrate all the wonderful women I’ve got to know over my journey as a photographer and some of these incredible stories!
Lastly but not least, I celebrate ME! My own success, my journey, my influence on others, the people that have touched my life and changed me for the better, my friendships, my family, my happiness. So very grateful to have my health and be on earth the share my purpose with others.
Happy International Women’s Day everyone!
Em x
Showcasing your Business Services Through Professional Branding Imagery: Brisbane's Shique Beauty
Ask yourself, what’s the most attention grabbing thing when someone searches for you, your company or your product? Imagery!
Your imagery reflects your brand. As a service provider, photographs of you working in your field is vital in portraying your personal brand or creating a personal connection with potential future clients.
Under the LP Commercial Photography brand, I captured some commercial branding imagery for the lovely team at Shique Beauty to capture their services, their personalised service and their friendly and 5 star customer service. Such a lovely, open and glowing group of ladies who are amazing at what they do - hair, make-up and beauty services.
The imagery that reflects your brand is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.
Get it wrong and best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a real negative effect on your bottom line. Too often, people buy purely on cost then find that the cheapest option only ends up costing far more in the long run.
My business partner, Andy and I are dedicated to working hand-in-hand with our clients to ensure a rewarding and enjoyable working experience and collaboration of minds to create pride in the end result among all those involved in a commission.
Brisbane Commercial Photography
QLD Telstra Business Awards Finalist
www.lpcommercial.photography
Kansai Karate - Capturing the award winning family business: Brisbane Commercial Fitness Photography
As a graphic designer, new media specialist and photographer with a background in marketing and business, I love when businesses get in contact to improve their branding, their imagery for social media/their website and for presenting a more professional representation of their brand in promotional materials. This is a real passion for us at LP Commercial Photography.
We are not just photographers at the end of the day, we are branding specialists, we guide our clients through planning their imagery, it’s uses, the type of imagery they need, examples of the imagery we could achieve etc.
I recently got to work with Father, Daughter & Son team, Stephen, Jamie and 11 year old Logan, from Kansai Karate Academy & Fitness by Jamie to create some professional imagery that reflected their values and showed off their state of the art facilities.
Kansai Karate Academy was founded by Stephen Kelly in Queensland in 1993 and is part of the worldwide Shito-ryu Shukokai World Karate Union. The Academy’s award-winning Honbu (Headquarters) Karate dojo and the High Performance Centre is located in the Brisbane western suburb of Sumner Park, which is approx. 15 kms from Brisbane city.
Kansai Karate won the Quest Newspaper Business Achiever of the Year for Fitness and Sport and operates a fully equipped, professional, full time dojo in Sumner Park and Satellite dojos in the suburbs of Clayfield, Moggill, Springfield and the Gold Coast.
Shihan Stephen and his staff of highly trained and qualified instructors teach traditional and sport karate in a modern, energetic and exciting atmosphere that will benefit both you and your family. Our specially formulated classes are separated and designed to cater for all ages from 3 years to adults.
I loved working with the team as being a family business, they value their clients, family and teaching the best techniques to their students. See some of the awesome imagery I captured for them at their Sumner Park dojo.
Find out more about Kansai Karate HERE
Find out more about Fitness by Jamie HERE
Em x
Albi Swim: Brisbane Commercial Swimwear Range Photoshoot
We got to create some beautiful imagery for swimwear range Albi Swim, coming to the market soon! “For babes who love the sun on their face + sand on their feet”
The thing I loved about Sherrie’s branding is that she is catering for different body types and social media content concentrates on body confidence, friendship and experiences. The images feature 3 friends, happiness, laughing and confident women in the skin that they’re in.
See some of our favourite images from our photoshoot on the Gold Coast below.
Em x
Brisbane Fitness Photography, Brisbane Swimwear Photography, Brisbane Bikini Photography, Brisbane Commercial Photography
Wild Hart: Boho Luxe, Eco-Inspired, Handmade Jewellery - Brisbane Lifestyle Product Photography
I love working with creatives!
In particular, last week I got to work with the lovely Jesse on her boho luxe, eco-inspired jewellery label “Wild Hart”. We created some beautiful lifestyle imagery, product content, flatlays and detailed product shots for her brand, ready to launch on the 15 December.
The thing I love most about her brand is the handmade, uniqueness of each piece. Jesse sources the flowers locally from the flower market and creates these one of a kind pieces. The first collection ready to launch in late December is called “Gaia” - a symbolism of Mother Earth, celebrating the beauty around us and the beauty within. The pieces are designed to encapsulate this and are so striking to the eye!
Check out some of her beautiful pieces below as well as her instagram for a Christmas competition giveaway and her collections.
Instagram: Wild Hart
Em x
Brisbane Product Photography, Brisbane Lifestyle Photography, Brisbane Commercial Photography, Brisbane Jewellery Photography
Getting into the spirit of Christmas! A great team of people: Perform 360
This week I had the pleasure of photographing the fun and fit Perform 360 team - Jason, Brent, Callum, Soni & Alex. Perform 360 is Brisbane's leading functional performance facility offering a range of activities including personal training, small group training, group classes, olympic lifting, gymnastics and yoga.
The team regularly let me use their amazing space for LP fitness photoshoots and with their variety of workout areas I'm never stuck for locations to shoot!
I really wanted to capture a bit of the fun, quirky side of the team! With their fitness & gymnastics backgrounds we wanted to make their team photos a bit more fun. Great working with the team, creating some great team portraits and Christmas themed images for social marketing. Check out some of my favs below <3
Check them out on their website or facebook.
Em x
Capturing a beautiful musician
This month has been a great month for creative work and working with some of my best friends to execute some stunning personal projects. I was lucky enough to photograph my best friend (and now housemate) for future marketing material as a musician.
Jesse has a very elegant style about her, relaxed and easy going, boho but stylish, pretty but also striking! She has a very beautiful and unique look about her and her music is to die for.
Here is a sneak peak of some of my favourite photos from our shoot at Roma Street Parklands.
Lucy and Loo Fashion Editorial: Celtic Collection
We recently had the opportunity to photograph the beautiful convertible dresses for fashion line Lucy and Loo on the Sunshine Coast. The Australian made convertible dresses are quality Italian microfibre that can be wrapped and twisted into almost any style – making them the perfect bridesmaid dress!
Both Andy and I went along to the photoshoot to get two different perspectives. As photographers we have two completely different styles that complement each other really well. The shoot was Celtic inspired, being half Irish myself I was very keen and knew exactly what sort of images my client imagined and knew we could deliver.
See below for the amazing result being published in the April edition of Profile Magazine. See the spread here page 69.
See the Lucy and Loo range at www.lucyandloo.com.au
