Righton Property: Building Branding Authority for ASHGROVE’s ‘Real Estate Queens’
In high-end real estate, trust is the only currency that matters — and for years, Brigette and the team at Righton Property, known to their clients as the “Real Estate Queens of Ashgrove,” have trusted Life Portraits to make sure their imagery matches the level of service they deliver.
The Business Challenge
Luxury property and high-net-worth clients don’t respond well to casual headshots or outdated phone photos. As Righton Property’s business has scaled, so has the expectation that every touchpoint — including their team photography — reflects the calibre of the properties and clients they represent.
Being the elite real estate agents in Ashgrove, Brisbane, we needed imagery that reflected their professional, friendly and high end service. Leave it with Life Portraits!
The Strategic Approach
Our approach for premium service businesses is built around one idea: the moment your imagery matches your actual level of expertise, people stop thinking…
“why are you so expensive?”
…and start asking “when can we start?” That’s not a vanity outcome, it’s a strategic one — visual authority that shortens the trust-building process before a single conversation happens.
The Shoot & Execution
Every time the Righton Property team steps in front of our lens, the process is fully guided — every pose, angle, and detail handled so the team can focus on showing up as themselves, not performing for a camera. It’s this seamless, repeatable experience that’s kept Brigette and her team returning to Life Portraits as their business has continued to grow.
We have photographed the team in a variety of settings - one in front of a beautiful Queenslander home, reflective of their target market in Ashgrove, greenery, elegance and a team atmosphere on the stairs welcoming their clients. Another, a dark, professional studio setting that makes their images stand out in a crowded real estate agent market, also contrasting well with their branding colours.
Having both fresh, light imagery and dark professional is great for different campaigns!
The Result
The outcome is a consistent library of team branding imagery that keeps pace with Righton Property’s growth — imagery that does real commercial work across their website, listings, and marketing, not just a one-off headshot set gathering dust after twelve months.
We photographed the whole team together, individual images and smaller groups so they can use this imagery across a range of platforms.
