Ask yourself, what’s the most attention grabbing thing when someone searches for you, your company or your product? Imagery!
Your imagery reflects your brand. As a service provider, photographs of you working in your field is vital in portraying your personal brand or creating a personal connection with potential future clients.
Under the LP Commercial Photography brand, I captured some commercial branding imagery for the lovely team at Shique Beauty to capture their services, their personalised service and their friendly and 5 star customer service. Such a lovely, open and glowing group of ladies who are amazing at what they do - hair, make-up and beauty services.
The imagery that reflects your brand is the first contact many people will have with you. Simply having well taken imagery is not enough. At a glance, those images must also communicate and uphold your brand identity and core values. In a crowded marketplace identifying photographers who can achieve both stunning images and effectively communicate brand values is critical.
Get it wrong and best case scenario is you will need to spend more money on more imagery, worst case scenario is the imagery could alienate your consumers and clientele and have a real negative effect on your bottom line. Too often, people buy purely on cost then find that the cheapest option only ends up costing far more in the long run.
My business partner, Andy and I are dedicated to working hand-in-hand with our clients to ensure a rewarding and enjoyable working experience and collaboration of minds to create pride in the end result among all those involved in a commission.
