Revitalise Your Brand: A Visual Transformation with health & fitness company NuStrength featuring Kitty Blomfield
"We bloody love these guys! We’ve done multi shoots with them and couldn’t be happier! Our last shoot was the best one yet. Em made us feel so comfortable and even sexy! She’s so great at making it fun and helps with the posing the photos were incredible, can’t recommend Em and Andy enough. Andy even did our wedding."
Loyal clients of LP, esteemed health and fitness figures Kitty Blomfield and Craig McDonald, recently commissioned LP for an extensive photoshoot aimed at revitalising their company NuStrength's online presence. The objective? To curate a compelling visual narrative for their imminent website update and social media platforms. During this two-hour branding session, LP photographed both single and duo set-ups for Kitty and Craig, giving them a range of content over several different settings ranging from the kitchen to various backdrops and lighting setups, all within the LP Studio in Brisbane.
Here we detail some of the techniques and methods LP used to provide exactly what was needed for the entrepreneurial couple to really make their imagery have impact and aligning with their values!
Kitty and Craig pride themselves on helping women transform their bodies through improved metabolic function and strength training. They do this through programs, a podcast and a food tracking app and regularly share their advice through their online platforms, creating a huge following in their clients worldwide. Kitty has been featured on Sunrise, 10, Nine, Women’s Weekly and many other publications for her transformative ways. LP captured imagery that represents their goals, while also presenting a friendly and helpful professional coach giving NuStrength new branding imagery that takes their online presence to the next level.
In all our imagery, we photographed with the end result in mind…. Graphics, text and messages to be displayed on their website and social media. We planned the imagery with negative space and landscape and portrait orientation imagery to align for all platforms.
Throughout the photoshoot, LP photographed Kitty and Craig both separately and together. By representing their easy nature with each other in a fun and cohesive way, we can convey their work as a couple and how that is of greater benefit to clients.
LP photographers are highly experienced in directing and posing our clients for the best possible outcome. See below, where the client wanted imagery that could be worked seamlessly into the website, or be used to bring attention to certain text.
See for yourself:
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